Hairdressing and retailing are words that should be linked to one another, yet so often in our industry we overlook the retailing aspect in favour of the hairdressing. 

Research tells us that not only do our clients expect us to tell them what they need, they actually WANT us to...

I understand that we as hairdressers feel that our main job is to work on the hair and make our clients feel good about themselves.  In turn, we get paid, but more important than that, we get the applause for a job well done. 

 There is nothing quite so satisfying as knowing you've produced exceptional work, that you and your workmates admire from a completely different angle from that of your client.

However, can you imagine how wonderful your client would feel if you took that little bit of extra time and educated them on how to look after their new style once they left your salon. 

Help them to keep their hair looking healthy between visits to you by recommending the products that you have available for purchase in your salon.

Find out what is of the highest importance to your client.  Is it beautiful, soft shiny hair?  Or is it being able to recreate the "salon" look that you as a hairdresser have already created?

Perhaps they want both. 

Each time your client comes to the salon, you should check to see what products they are using.  We all know that what we have on offer at the salon is better quality that what is available at the supermarket or chemist.

Never leave it to chance that the client knows best.  You are the professional, therefore, you know what is best.

I think many of us feel shy or embarrassed to talk to a client about purchasing product when they have just spent $200 on their hair. 

 My reasoning is - They have just spent $200 on having their hair done, I had better tell them how to keep it looking good!

Our clients need us in more ways than we realise. 

 The worst that can happen, is that they say "no" to your suggestion, but you have now planted an idea in their head and I bet they look at their products at home with a slightly different attitude, all because you cared.